Thursday, 7 January 2016

How To Achieve Effective Retail Jewelry Displays And Packaging

By Frances Wright


Necklaces and bracelets can be difficult to sell if they are not properly displayed within a store. People who buy these luxurious products are often choosy and you want to do anything to impress them. Read ahead for ways of achieving effective retail jewelry displays and packaging. By the end of this article, you shall have learned all you need to know about attracting the right attention.

For effective display of your pieces, you need to decide on the ideal proportion and scale. It is critical that each piece properly compliments the space around it. Avoid providing stands or risers that are either too big or small for the jewelries. The visuals you opt to use should also be consistent throughout the store to avoid confusing your clients.

Select a suitable color scheme that will help you create the desired contrast. Remember, you have about 10 to 15 minutes to attract the attention of the clients walking by your retail store. Divergence is thus the best way to grab that elusive eye towards the right products. It is also advisable to have a few items as the center of attraction - especially those that you would like to sell faster.

Create appropriate depth and dimension when arranging your stock. Normally, the eyes of people visiting your shop will struggle if many items are crowded together. You are advised to use stands with different heights to provide buyers with a place to start viewing each piece. The use of proper lighting and mirrors is an effective way of adding the required depth to space.

Not every customer will be confident enough to ask you for prices of the various items on display. Most prefer finding out themselves the prices you charge for the showcased products. You are thus advised to suitably attach price tags to each piece on sale. This makes it possible for window shoppers to come back to make a purchase once they are ready to spend.

The stands and risers you install in your retail store require regular maintenance. Faulty electrical installations should also be repaired within the right time-frame. From every angle and under adequate lighting, check each area of the store and identify places that require attention. Doing this regularly ensures that all the systems within your shop operate optimally.

Identifying the best suppliers for jewelry display equipment requires enough research. There are a number of things to look into before settling for any specific source. Some of the sources of contacts to consider include the internet and advertisements. You may also ask for more referrals from people who own businesses similar to yours, friends and colleagues.

Research on the reputation of sellers of jewelry packaging and showcasing products you want to buy from. You also want to deal with people who provide after-sales services to their clients including installations and maintenance. To get good prices, seek quotations to compares from different sellers within your state.




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